Archive for May 2011

Cold Brewed Ice Coffee

Thinking there was some complicated trick to this cold-brewed ice coffee craze that is taking coffee shops in warmer climes by storm (probably due to the elaborate siphon machine setup photo in an article that @bluebottleroast retweeted from @Eater), I did a bit of a Google and found an article from the trusty Smitten kitten that proves there is no trick and nothing elaborate about letting coffee and water sit together for 12 hours. Just great, smooth iced coffee.

Forget Journalism School and Enroll in Groupon Academy

Too many businesses overlook the benefits of just making sure their writing is well thought out, humourous (where applicable – funeral home websites take careful note), engaging and well-written. Admittedly, it makes more of a difference to a company like @Groupon than it does to say, a website for a local meat-packers, but there really isn’t any excuse for filling your brand new site with the kind of drivel that has long passed as acceptable web copy.

Here are a few of my favourite things: Old buildings, repurposing existing spaces, sports events, extreme sports videos and advertising done really well.

Nike’s 6.0 arm did a fantastic job converting these old council swimming baths in Dagenham, London into a “popup” sports arena and pulled off both a great bit of marketing, some lovely design work and a top-notch BMX competition.

The best bit for me? All those crazy tricks that worked in the original diving board. In the parlance of the baseball-hatted comptitors themselves, in a word: Sick.

Via @NsyDcntGrphcs.

And 2 mins of Googling later I get my answer: Bruno Pollak design from the Bauhaus era. Any more info? Surprisingly not finding on Wiki.